Working within all sectors of transport and their interchanges, KeyOptions provides the travel and commuter industry a unique insight into passenger behaviour that other technologies and analysis solutions are unable to provide.
With the World’s most accurate cellular and Wi-Fi detection technology, KeyOptions passively and anonymously detects all consumers’ mobile devices and by understanding the movement of these devices, automatically reports KPI metrics critical to your business:
- Where do passengers arrive, dwell and leave?
- How long do passengers stay in a terminal, platform or retail unit?
- What is the time taken from check-in or ticketing to security?
- Which areas of the terminal are busiest, when and where should staff be deployed?
- What passenger facilities or lounges are most and least used?
- How frequently do passengers travel – what is their loyalty?